Italian wine sellers brand identity

A science, education, and technology ecosystem

The Grapes is the official online boutique for Bacci family's fine Tuscan wines, offering centuries-old exceptional vintages directly to your table in Singapore. Every bottle captures the essence of Tuscany, perfect for family dinners, special occasions, or delighting connoisseurs. Our challenge was to come up with a brand identity for this company that would convey the taste and flavour of Italian wine in a completely new and distant market.

Marco Bacci is the key figure behind Bacci wines, perfecting his unique winemaking techniques over many years to ensure every bottle is exceptional. Unlike many winemakers born into the trade, Marco ventured beyond traditional family methods, discovering that innovation can lead to remarkable results in winemaking.

Objective

Brand identity is needed to represent the wine exporting company in the Singapore market. The logo and other elements will be used for online promotion, wine bottle labeling, and event design.

Key Elements

Brand Identity should consist of an icon, a text part and brand-supporting elements. Graphically, the sign should be simple, but it is recommended to use premium materials - heavy paper, gold embossing, letterpress and so on.

Style and Tone

The logo should be in a modern and minimalistic style. It should be harmonious with the Bacci brand, as it will be used together.

We decided to start our search for a solution by maximizing the wide range of options to find the one true logo.

Together with the client, we selected some of the most successful options that were brand and wine related.

The client wanted the sign to convey the highest quality at a reasonable price, and a unique experience and story - not just taste. We proposed an unusual solution: to base it on the letter 'A', which is in the word, but not at the beginning. We aimed to convey the product's high quality and affordability.

Inside the A, we added our "secret ingredient" - a crossbar that looked like wine rolling over in a glass.

The company's logo is modern, but with respect for tradition and classic Italian style.

We came up with an alternative version of the logo that can be used on special occasions: we added a coat of arms to emphasize the family and traditional nature of the manufacturer.

Next, we thought about how this corporate identity should be used and created brand guidelines.

We came up with a set of signature patterns to use in wine packaging.

We made recommendations for the proper use of the logo, as well as describing other placement rules, such as fonts to use.

As soon as we finished with the corporate identity, we received a new design order. We needed to make new labels for a special edition wine that would be exclusively available only in Singapore.
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We decided to use a very traditional lithography technique that fits perfectly with the Bacci brand values. For the illustration, we chose an iconic view of Marina Bay.